Frida Introduces Personal Care for Kids in a Kid-First Design

Frida, the brand known for reinventing categories by solving the real problems parents face, announced Frida Kids Personal Care, a new collection of 32 body, hair, and oral care products designed specifically for kids ages 6–11.

Products are packaged in fun, colorful bottles and tubes to attract kids. The packaging includes easy-grip handles, controlled dispensing, kid-sized pumps, and built-in cues that help remove friction from everyday routines and give kids clearer ways to know they’re doing them right.

Founder, CEO, and mom Chelsea Hirschhorn worked alongside dermatologists and dentists to develop the collection, combining their expertise in age-appropriate formulas with her distinct approach to thoughtful, kid-first design. 

Frida follows a self-made Do It Yourself Care approach to personal care designed around developing bodies, smaller hands, and growing independence. Products are made to help kids take more ownership of everyday hygiene while giving parents one less thing to manage.

Chelsea Hirschhorn said:

“Independence in hygiene and self-care is a milestone for kids, but it’s also a milestone for parents. Frida Kids was built to help children take ownership of the basics while giving parents the confidence to step back and let them do it themselves. The culture is pushing kids toward aspirational skincare before they’ve built the habits that matter most. We saw an opportunity to make hygiene, grooming, and self-care feel engaging, age-appropriate, and empowering first.”

Products span body care, haircare, and oral care that feature kid-friendly scents, designs, and formulas. 

Read Next

Shay Mitchell Launches Skincare for Kids

Australian Kids Haircare Brand Mimi Launches in the U.S.